International School App For King’s Oak School
Improving Parent Communication For An International School In Romania
King’s Oak British International School was established in 1994 by parents whose intention was to provide quality education in English for children in Bucharest, Romania.
Meeting The School's Communication Needs
Starting as a Nursery School it reached capacity in 2004 when the school moved to a new, purpose-built site. By 2016, the school evolved into a combined Nursery, Primary and Secondary School. With such growth comes increasing demands in terms of communication, in particular with parents. As a result, King’s Oak started to investigate the possibility of an international school app.
Previously, King’s Oak sent all communication by email and found that often parents would not open or read important communications.
After research into the school app market and see how user-friendly and functional the international school app from Piota is, they decided to introduce it. Parents would find a school app intuitive and informative, and crucially, would no longer miss important alerts from the school.
International school app has a positive impact on the school community
Demonstration to launch took just 3 days and the positive impact on the school community was immediate.
“Parents like new technology and the Piota App looks impressive. Parents want communication and the more ways a school does it the better. They love the app and what’s best is that it’s really setting us apart from other schools locally” – Stephen Marr, School Director
80% of parents check the school app twice a day
The international school app comes with an analytics package which helps the school quantify usage. As a result, Deputy Head, Ela Cable, can see that communication with parents has improved incredibly.
“We recently carried out a survey to parents about the app. More than 80% said that they check the app more than twice a day on average. We can target our alerts to parents, which we couldn’t do with emails. As a result, we can ensure that we better engage with our parents without bombarding them with information that they end up not reading. The Piota app has truly transformed parental engagement.” Ela Cable, Deputy Head
